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founding photographer

Trained more the 16000 participants since 2005 in Pictorial series of photography course Singapore, Keith started learning photography since he was just 12 years old. With his never-ending passion in both photography and photographic equipment, Keith joined a Panasonic Asia-Pacific as a regional trainer in consumer electronics and since then, he actively conducts workshops regionally and locally to both consumers and retailers. Within 12 years of his corporate career, Keith was head hunted by Olympus Imaging Singapore as a product manager.

With his passion in training and love for photography, coupled with chances and opportunities given by his employers, Keith accumulated vast amount of experiences in Photography and Technical Know-How, and after which he decided to quit his full-time job in Olympus and went pro to set up Pictorial photography course.

Since then Keith has take part in numerous  products launches by different camera makers such as Sony and FujiFilm, which he was invited to be the guest speaker and beta product tester and also judging in various photography competition.

With his never-ending pursue of photography and technical knowledge, he has already conducted photography/product training for most of the camera dealers in Singapore since 2008 representing various esteem photography brands.

Currently he owns 69 cameras and a fleet of lenses purchased by himself during his different stages in photography,

During many brainstorming sessions in his ” sabbatical” trips to various photographic locations in Singapore and overseas, Keith realizes that the best way to guide photography to others would be to learn it in an outdoor environment, where conditions and photo opportunities are constantly changing.

Keith’s personal aspiration is to keep challenging himself to think out-of-the-box by taking artistically created pictures in every shoot. He would also love to ‘de-mystify’ of the technical aspects of photography by making it easier for others to understand, through Pictorial photography course Singapore.