about us

About Pictorial

Providing reliable & professional photography services for various government and private sectors locally and overseas since the 1990s. Pictorial was established in 2005 by Keith with the intention of promoting a more optimized way of learning photography, gained through rich experiences from various local & overseas photography assignments conducted.

Since then Pictorial has been actively promoting photography to consumers and corporate industries. Through these years, Pictorial has won the hearts of many budding photographers and camera makers with its professionalism in training and photography services.

With Pictorial’s years of conducting various photography courses and seminars, reasonable pricing of photography courses and workshops, range of exciting courses, and our close to heart level of engagements with participants, Pictorial opens up a new level of photography learning, leading participants into a genuine path to the world of photography.

Since then, more than 20000 participants from local and international had joined the Pictorial series of photography courses and workshops in Singapore, and have been part of Pictorial family since then.

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about keith

founding photographer

Pictorial was founded by Keith in 2005. Since then he has conducted more than 6000 sessions of lessons with an estimated amount of more then 20000 participants.

Before Pictorial, Keith has worked in Panasonic Asia-Pacific as a regional trainer in consumer electronics and since then, he actively conducts workshops regionally and locally to both consumers and retailers. Within 12 years of his corporate career, Keith was head hunted by Olympus Imaging Singapore as a product manager.

Since the age of 12, Keith has been an absolute enthusiast for photography. And for the past 33 years, he has owned 69 cameras, hundreds of different len

With his passion for training and love for photography, coupled with chances and opportunities given by his employers, Keith accumulated a vast amount of experience in Photography and Technical Know-How, and after which he decided to quit his full-time job in Olympus and went pro to set up Pictorial photography course.

Inspired by Keith’s enthusiasm for cameras, photography & mobile technology, opportunities were provided to him from numerous camera manufacturers such as Sony Asia Pacific, Olympus Imaging Singapore, Fujifilm Singapore, Nikon Singapore, Huawei, Zeiss Singapore & Gitzo representing the brands in areas such as photography workshops, product launches, sponsored image sampling, product training & seminars, product reviews and talks, photo walks, and beta product testing. Also, he has hosted numerous overseas expeditions for the customers of the represented camera maker.

Keith joined Fujifilm Singapore as the official X-Photographer from 2012-2017 after collaborating with Sony Singapore, which after he left and join Nikon Singapore as a Nikon School Photography Course Instructor till the end of the year 2018.

With his never-ending pursuit of photography and technical knowledge, Keith has already conducted photography/product training for most of the camera dealers in Singapore since 2008 representing various esteem photography brands & for esteemed organizations such as Sony, Olympus, Fujifilm, Nikon School, Zeiss Singapore, Harvey Norman, Far East Organisation, Ministry Of Trade, CDAC, Chanel Singapore, SingTel, Sinda, Civil Service Club, Singapore Police Force, Raffles Institution, Chung Cheng High School, Singapore Institute of Management, Institute of Technical Education and The Singapore Army.

With his wealth of product knowledge and high level of technical expertise, Keith is frequently called upon by camera makers to provide his valuable opinions to the make of future cameras and assistance in starting their own photography courses.

Keith runs the operation of Pictorial Photography Course Singapore, and due to his nature as a perfectionist, he undertakes the role of a photography mentor in most photography courses to provide the best quality learning available.

During many brainstorming sessions in his” sabbatical” trips to various photographic locations in Singapore and overseas, Keith realizes that the best way to guide photography to others would be to learn it in an outdoor environment, where conditions and photo opportunities are constantly changing.

Keith’s personal aspiration is to keep challenging himself to think out-of-the-box by taking artistically created pictures in every shoot. He also loves to ‘de-mystify of the technical aspect of photography by making it easier for others to understand, through the photography courses.

During the photography courses, Keith demonstrates unique photography techniques, covering essential photography jargon and sharing his photography secrets discovered over his years as a professional photographer & mentor in an aspiring yet approachable manner, optimizing your learning process within a short time frame.

“I am never keen in big classes as I prefer to devote more of my attention whenever my participants require them, hence optimizing my participants learning process within the shortest period .”

– Keith Low

our clients

Given our proud track record and passion for photography, Pictorial has won the confidence and trust of some of the most respectable local-based organizations. Below are some of our workshop & photography services clients.

The Pictorial Philosophy

Definition Of Pic·to·ri·al: graphic: evoking lifelike images within the mind; “pictorial poetry and prose”; “a lifelike portrait”; “a vivid description.

Contrary to popular photography beliefs. Editing software shouldn’t be included in pursuing a good understanding of photography.

Using editing software is not a bad process, however for photographers or beginners with light or no foundation, editing functions within the software could deter you from exploring the actual use of photography settings within a real-world application. This creates an obstacle for any photographer to gain the patience which has been a traditional value of a photographer and something essential for any photographer to gain, The Eye for photography.

At the same time the more you edit the more aggressive the application of the settings will be within a picture, in time once you rely more on editing software, the photography moment you try to capture will be shrouded with a very digitalized look. Rather than using the correct balance in light and shadow to create pictures that promote emotional qualities.

For any courses you are signing up for, you will discover that editing is always part of the content. But it is the correct method of discovering what photography is all about or it is just a process that hogs the authentic photography experience that beginners in photography must walk through?

Do you know your digital camera packed with the latest technology from the maker is fully capable of creating marvelous pictures without the usage of editing software? As opposed to what majority of other photography schools’ guiding methodology, our photography courses advocate more on providing our participants a holistic approach to learning photography by not using any editing software. Our photography courses provide an organic approach for any beginners starting to explore the world of photography.

You shouldn’t take too many in-class sessions as learning photography is not done by taking down notes in classes. To maximize the techniques, gain in our photography courses, and gain real shooting experiences outdoors, you need to go out there and see how lighting changes, understand the characteristics of your camera/lenses, and see the fault within yourself thus rectifying it.

However, the differences between shooting by yourself and with a professional photographer bring a big gap in the learning curve, you can’t see your fault that is, you will need a professional photographer with years of experience to guide you in a photography course. You will be amazed at the end of your chosen photography course; photo editing is no longer required in your list of “must-do” for photography.

To ensure quality learning for all participants in our photography courses, we’ve decided to conduct our photography courses in a 4 pax small class or 1 on 1 private class learning format. So that every Pictorial photography course participant will receive the best quality guidance from our photography mentor while keeping our prices as reasonable as possible. Not to mention, participants will get to enjoy scheduling & rescheduling flexibility.

Through our years of conducting photography courses, Keith has carefully arranged our contents in teaching, allowing participants who have zero or near-zero knowledge to obtain a strong foundation in photography techniques and pictures built to impress without the aid of any editing software in a short period.

Keith will personally guide you into his world of artistic photography.

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