about us

About Pictorial

Providing reliable & professional photography services for various government and private sectors local and overseas since 1990s. Pictorial was established in 2005 by Keith with the intention of promoting a more optimised way of learning photography, gained through rich experiences from various local & overseas photography assignments conducted.

Since then Pictorial has been actively promoting photography to consumers and corporate industries. Through these years, Pictorial has won the hearts of many budding photographers and camera makers with its professionalism in training and photography services.

With Pictorial’s years of conducting various photography course and seminars, reasonable pricing of photography courses and workshops, range of exciting courses and our close to heart level of engagements with participants, Pictorial opens up a new level of photography learning, leading participants into a genuine path to the world of photography.

Since than, more then 19000 participants from local and international had joined Pictorial series of photography courses and workshops in Singapore, and have been part of Pictorial family since then.

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about keith

founding photographer

Pictorial was founded by Keith in 2005. Since then he has conducted more than 5000 sessions of lessons with an estimated amount of 19000 participants.

Before Pictorial, Keith has worked in Panasonic Asia-Pacific as a regional trainer in consumer electronics and since then, he actively conducts workshops regionally and locally to both consumers and retailers. Within 12 years of his corporate career, Keith was head hunted by Olympus Imaging Singapore as a product manager.

Since at the age of 12, Keith has been an absolute enthusiast for photography. And for the past 29 years, he has owned 69 cameras, hundreds of different lenses from camera makers, which more than half of those are purchased by himself and others sponsored by camera makers.

Some of his personal favorites are the Fujifilm GFX50s, Fujifilm X100F, Canon 5D Mark IV, Leica M240, Fujifilm X-Pro1 & 2, Nikon D810/D850, Olympus E-M1, Sony RX1r II, Alpha A7s, Pentax K1 Mark II, K5ii & Ricoh GR. Hence Keith’s wealth of product knowledge span across all brands, such as Leica, Nikon, Fujifilm, Canon, Sony, Olympus Panasonic & Pentax.

With his passion in training and love for photography, coupled with chances and opportunities given by his employers, Keith accumulated vast amount of experiences in Photography and Technical Know-How, and after which he decided to quit his full-time job in Olympus and went pro to set up Pictorial photography course.

Inspired by Keith’s enthusiasm in cameras, photography & mobile technology, opportunities was provided to him from numerous camera manufacturers such as Sony Asia Pacific, Olympus Imaging Singapore, Fujifilm Singapore, Nikon Singapore , Huawei , Zeiss Singapore & Gitzo representing the brands in areas such as photography workshops, product launches, sponsored image sampling, product training & seminars, product reviews and talks, photo walks, and beta product testing. Also, he has hosted numerous overseas expeditions for the customers of the represented camera maker.

Keith joined Fujifilm Singapore as the official X-Photographer from 2012-2017 after collaborating with Sony Singapore, which after he left and join Nikon Singapore as a Nikon School Photography Course Instructor till end of the year 2018.

With his never-ending pursue of photography and technical knowledge, Keith has already conducted photography/product training for most of the camera dealers in Singapore since 2008 representing various esteem photography brands & for esteemed  organisations such as Sony, Olympus, Fujifilm, Nikon School, Zeiss Singapore, Harvey Norman, Far East Organisation, Ministry Of Trade, CDAC, Chanel Singapore, SingTel, Sinda, Civil Service Club, Singapore Police Force, Raffles Institution, Chung Cheng High School, Singapore Institute of Management, Institute of Technical Education and The Singapore Army.

With his wealth of product knowledge and high level of technical expertise, Keith is frequently called upon by camera makers to provide his valuable opinions to the make of future cameras and assistance in starting their own photography courses.

Keith runs the operation of Pictorial Photography Course Singapore, and due to his nature as a perfectionist he undertakes the role of a photography mentor in most photography courses to provide the best quality learning available.

During many brainstorming sessions in his” sabbatical” trips to various photographic locations in Singapore and overseas, Keith realizes that the best way to guide photography to others would be to learn it in an outdoor environment, where conditions and photo opportunities are constantly changing.

Keith’s personal aspiration is to keep challenging himself to think out-of-the-box by taking artistically created pictures in every shoot. He also loves to ‘de-mystify’ of the technical aspect of photography by making it easier for others to understand, through the photography courses.

During the photography courses, Keith demonstrates unique photography techniques, covering essential photography jargon and sharing his photography secrets discovered over his years as a professional photographer & mentor in an aspiring yet approachable manner, optimizing your learning process within a short time frame.

“I am never keen in big classes as I prefer to devote more of my attention whenever my participants requires them, hence optimizing my participants learning process within the shortest period .”

– Keith Low

our clients

Given our proud track record and passion in photography, Pictorial has won the confidence and trust of some of the most respectable local based organizations. Below are some of our workshop & photography services clients.

The Pictorial Philosophy

Definition Of Pic·to·ri·al: graphic: evoking lifelike images within the mind; “pictorial poetry and prose”; “a lifelike portrait”; “a vivid description.

The best way to learn and gain experience in photographic techniques is to go outdoor and practice, instead of reading photography books, signing up for online photography courses or spending endless nights browsing photography related contents through the internet.

You can’t have too much theory sessions as photography is not done by taking down notes in classes. To understand photography, gaining real shooting experiences outdoor, you need to go out there and see how lighting changes, understand the characteristics of your camera/lenses and see the fault within yourself thus rectifying it.

However the differences between shooting by yourself and with a professional photographer brings a big gap in the learning curve, you can’t see your fault that is, you will need a professional photographer with years of experiences to show you. You will be amazed at the end of your chosen photography courses or workshops that photo editing is no longer required in your list of “must-do” for photography.

To allow maximum learning for our participants, we decided to conduct our photography courses & workshop in a smaller class. So that every pictorial photography course & workshop participant will receive the best quality guidance from our professional photographer, while most of the photography courses & workshops are conducted in a bigger class size. Through our years of photography guiding & professional shooting experiences, our photographers have formulated and carefully arranged our contents in teaching, allowing participants who have zero or near-zero knowledge to obtain a strong foundation in photography techniques and pictures built to impress without the aid of any editing software in a short period. Saving you both money and time.

Keith, along with your other photography mentors will show & guide you into their world of artistic photography. To see more of Keith’s works, you may visit our photo gallery.

Pictures are created by the photographer’s intention, it should not be purely an end product of editing software. Ever since Pictorial started guiding students in our photography courses, post-processing techniques via editing software were kept out of reach for our participants.

Understanding photography techniques via the full manual level of control and not P/A/S modes, camera systems and lenses, correct usage of filters & understanding nature of lighting will replace the need of going through any editing process for one picture. We live in a digital age where even our mobile phone could do some simple photo editing tasks, so using software editing could be a much easier task compared to using experiences which most of the people do not have in photography. However using experience instead of software although tiring, could give you a marvelous sense of satisfaction.

With these intentions, Pictorial series of photography courses & workshops were born. To equip our participants with a strong foundation in photography techniques & composition though outdoor photography sessions, so that at the end of each session every brilliant picture is created by the photographer and not editing software.

To achieve the above, our photographers with at least 19 years(or above) of professional photography experiences will ensure that each participant will be able to spend more quality time with them, to solve the questions of individual on subjects and aspects of their interesting area of photography.

Our photographers do not favor classroom sessions, although much more efforts are needed to conduct a photography session outdoor, we don’t mind spending more effort on it, as it will enhance & accelerate the learning experiences of our students.

To continue your photography journey, you need passion instead of wonderful but pricey equipment. Through our rich experiences in photography, we strongly understand that you don’t need expensive & heavy equipment to get good photos, you just need the correct equipment, lenses, knowledge & guidance, to complete one good picture.

Hence, Pictorial series of photography courses are maximized for outdoor shooting sessions, so that each participant will be able to gain real-world experiences of changing camera controls, understanding lighting effects & basic/creative compositions, instead of learning photography skills and techniques from powerpoint presentations.

So what are you hesitating for? Join our most exciting series of outdoor photography courses and learn how to capture your imagination now!